About Us
Charlie’s Ark Group was formed to develop, grow, and monetize the Intellectual Property of the Charlie’s Ark stories and the loveable animal characters featured in the book, through written publications, SVOD cartoon animation, VOD, film & TV, music, merchandise, and real life experiences.
About Charlie's Ark
Charlie’s Ark is about a five year old boy and his magical toy box, in the shape of an ark, and contains many animals which are magically bought to life by a secret ‘ Wordspell ’ The stories are in rhyme, and each unique tale aims to encourage children to be who they want to be, to teach morals and to entertain. They are a throwback to traditional values and there is a warmth and truth in all the stories which will resonate with everyone. They remind adults of a time when they themselves were children. Some are inspired by past life lessons, others are brand new and based squarely in reality, so there is something for every child out there.
Aims and Objectives
The company aims to build its global brand recognition, by becoming the premier participant in the market for inspirational and educational content. Reaching the right audience at the right time with impactful messaging and a cohesive brand aesthetic unified across all marketing channels.
We are currently exploring unique and tested strategies to design, build and maintain a fully functional business model that helps educate, engage, convert, and excite partners who sign up to join us on our magical journey.
For our brand partners, we’ll make sure you are safe knowing we have a clear brand represented across our entire portfolio, combined with on-point, written, and verbal messaging, so everything is consistent throughout the world where Charlie’s Ark TV/SVOD, licensing & merchandising products are sold.
Mission
Inspiring and nurturing the childlike spirit one story, one chapter one book at a time.
To entertain, inform and inspire children around the globe through the power of unparalleled storytelling, reflecting the iconic animal characters, using creative imagery, innovative marketing technologies and strategies that make Charlie’s Ark Group the world’s premier brand IP development company.
The Team
Our close-knit team of directors relate to the stories loveable animal characters at Charlie’s Ark, in that we are always on the hunt for the latest inspirational trends and are ready to strike with a strategy worth sinking our teeth into and bringing our partners along with us to navigate the jungle of opportunity is crucial to helping us all stay ahead of the game.
We are excited about investing in best-in-class data reporting that offers clear insights into our marketing ROI, and at the same time setting up the tracking needed to measure, analyse and manage our marketing performance holistically and per channel, to maximize effectiveness and optimize returns for all our stakeholders.
Board Of Directors
Mike Payne
Founder, Creator & CEO
Award-winning international cartoonist and illustrator Mike Payne is perhaps best known as the creator and original artist of Tatty Teddy – the charcoal bear with the blue nose – from the Me To You concept, which he drew under the pen name of 'Miranda' for 17 years. He is also the creator of highly successful cartoon characters and licensed merchandise which is known across the world. It is estimated that greetings cards featuring his creations have sold in excess of ten hundred million worldwide.
As a child, Mike was always drawing, inspired by Disney and Giles, but ended up spending 26 years in the civil service. When the art director of Athena International happened upon an open portfolio of Mike's cartoons, Athena bought it all, and his career as a cartoonist was launched. When asked to create a bear with great depth of feeling for the then newly formed company Carte Blanche in 1987, it was then that he created the phenomenon that was Tatty Teddy, winning numerous awards in the USA, Europe, Scandinavia, Australia, New Zealand, South Africa and, of course, the UK. He won the equivalent of an Oscar, called a 'Henry', for his artwork, and has travelled the world attending many signings. He was also Sky News cartoonist – the perfect environment to entertain and promote the art of cartooning, for which he is globally renowned.
Mike created Charlie's Ark in June 2004, after waking up at 3.30am with a poem going round and round in his head about a five-year-old boy named Charlie and his ark-shaped toy-box full of animals. He got up, went straight to his art studio and started writing and drawing and audio CDs – which Mike narrated – were born. It wasn’t until “Lockdown” happened in 2021 did Mike decide to write more stories of Charlie’s Ark and produce a book together with beautiful illustrations working alongside fellow illustrator Adam Pescott. There are 24 stories in book one of Charlie's Ark and Mike is still writing and illustrating, inspired by the nostalgia and the moral in each of Charlie's adventures with the animals in his magical ark.
Arthur Maxfield
Group Chairman
Arthur Maxfield is the founder of World of Books which was often featured in the Sunday Times Fast Track, the LSEG ‘1,000 Companies to Inspire Britain’, It was named Recycler of the Year in 2016 and Arthur received a Queen’s Award for Enterprise in 2017 for outstanding contribution to International Trade.
Also recognised in a national list, it was named in a London Stock Exchange Group’s 1000 Companies to Inspire Britain report. It was recognised for its strong performance in the retail sector having demonstrated impressive revenue growth. The company launched in 2008, built a small start-up into a global circular economy business, and became one of the region’s largest employers by pioneering the re-use and recycling of unwanted books. Shipping books to more than 190 countries — including Vatican City. Sales reached £30 million per annum.The company earned certification as a B Corporation, using business as a force for good, helping UK charities benefit to the tune of almost £12 million through direct payments and waste disposal savings.Following recent acquisitions by venture capitalists, Arthur's original concept continues its success and is on track to make sales of £100m this year. worldwide.Roy Smoothe
Global Brand Licencing & Merchandising
Roy Smoothe has been a key figure in multiple start-ups, building national and international operations with multi-million turnover, and has recently built up a hugely popular IP & Personal brand in the personal development space with his unique performance enhancing music and motivation, becoming a multiple Amazon Music #1 Best Selling, Producer, and Publisher with over 150,000,000 (150 million) streams across multiple online platforms.
Following the latter successes, providing bespoke services as a personal, and celebrity branding strategist, partnering with legends in business, sports, and professional speaking he has become known as a major influencer inspiring millions of individuals and organisations around the world using his unique style of brand messaging.Roy also brings valuable corporate experience in former roles as VP International Business Development of a multi-million-dollar global software company, managing accounts with FSTE 100 as well as Fortune 500 companies, generating new business and implementing new sales and marketing initiatives.Roy has also enjoyed a successful career in the retail arena as Retail Concessions Director responsible for Brand Development, Store Acquisition and Retail Brand Communications, achieving spectacular results building from an initial 14 units to ultimately 57 top end men’s fashion concession stores throughout England, Scotland, Wales, Ireland, and Jersey with a turnover C.£5.8Million.Myfanwy Payne
Company Secretary
With a background of over twenty years in sales and marketing Myfanwy has been an invaluable support throughout Mike Payne’s long career in designing, concept creating, cartooning and writing.
Mike and Myfanwy have always worked closely alongside each other making a formidable creative team. She is truly delighted that the long journey with Charlie’s Ark is finally being captured on film by a brilliant, imaginative and creative animation company.Exciting Developments
Following the release of the Charlie’s book at a special event at The Ritz Hotel in London September 2021, we are pleased to announce the exciting news of a newly formed partnership and collaboration.
The Charlie’s Ark Group brand is in the early stages of what will be a highly successful collaboration to produce and launch a 52-week children’s TV series in partnership with FUTURUMKIDS – FUTURUM KIDS a state-of-the-art animation and media company, that specializes in producing, distributing, and licensing its IP for the global TV market.
The company is a collaboration of the team that produced 7-time Emmy award-winning “Jakers!” and the successful HIT Entertainment Team that produced some of the world’s most successful children’s franchises including “Bob the Builder”, “Barney” and “Thomas and Friends”.
About FuturumKids
Lovable Main Characters
Open to Partnerships
Charlie’s Ark Group are open to brand licensing and merchandise deals that will drive the development of the product, merchandise, music, TV, and Film divisions with the target of global representation. Seeking to drive revenue and engagement across retail channels, digital platforms, and consumer experiences.
Testimonials
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Social Media: @charliesarkgroup